Create new SSH/SFTP user account:

1. Log in to your Dashboard
2. Navigate to VPS HOSTING
   
3. Select your VPS: yourvpsname.com 
   -> Click Manage (green button)
   
4. Go to FTP/SSH Users or SSH Users (depending on the Generation of your VPS)
   
   or
   
5. Click Add User (green button)
   
   or
   
6. Select a username and password
   
7. Save

Done!

You can now use this user to SSH into your VPS, connect your SFTP program and other third party programs to your VPS.